Sea Girls
SMART FORMAT/S
Wristband
OCCASSION
Tour/new album
ABOUT THE PROJECT

Sea Girls scheduled a tour 3 months before a new album was due to come out. To capture pre sales on the road, the band custom designed a wristband that could be tapped to unlock their new album. The band wore it on stage each night and told their fans that this is the way to get the new album first and support them. Once tapped, fans would immediately get early access to bonus content including track by track voice notes, tour imagery and recordings as instant grats.