Tom Walker
SMART FORMAT/S
Stickers
OCCASSION
New Album
ABOUT THE PROJECT

Tom Walker’s sold out UK tour in April / May 2024 was several months before the September release of his long-awaited second album ‘I Am’. Tom was able to sell pre-orders of the album via a Serenade stickered poster on his merch desk. When fans tapped the sticker they accessed exclusive instant grat content from this ‘Tour Edition’ of the album. It included voice notes from Tom on each night of the tour plus backstage videos, tour photos, live performance clips and more.