Tom Walker

ABOUT THE PROJECT

Tom Walker’s sold out UK tour in April / May 2024 was several months before the September release of his long-awaited second album ‘I Am’. Tom was able to sell pre-orders of the album via a Serenade stickered poster on his merch desk. When fans tapped the sticker they accessed exclusive instant grat content from this ‘Tour Edition’ of the album. It included voice notes from Tom on each night of the tour plus backstage videos, tour photos, live performance clips and more.

Frequently Asked Questions

What is a Smart Format?

Smart Formats are physical items that unlock chart-eligible music and content on Serenade. They can be as collectible as a mini CD or cassette or as simple as a sticker placed on a concert poster. Each Smart Format contains 1 unique redemption link that is accessed when a fan taps the item on their phone, engaging an NFC chip hidden within.

Does Serenade custom design my Smart Formats?

Once an order is placed, you will be asked to deliver artwork and other creative assets to Serenade to help design your perfect Smart Formats on the house. Like a vinyl, CD or cassette, the nuts and bolts of each Smart Format are fixed, but artists personalise their products with their own artwork, colours and fonts.

What digital content can be included in Smart Formats?

Photos, videos, audio and other files like PDFs or ZIPs can be included in your Smart Format. From a chart eligibility point of view, the general rule is if the content is directly related to the album being sold, then it is permitted. For more detail, refer to our FAQ article, ‘Bonus Content and Chart Eligibility’.

What is the lead time from purchase to delivery?

Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.

Are Smart Formats chart eligible?

Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.

Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.

Want to try it out?

For a limited time only, we’re offering a Starter Kit that includes 50 Smart Stickers

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SMART FORMATS

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Tom Walker

ABOUT THE PROJECT

Frequently Asked Questions

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SMART FORMATS

Occasion

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Tom Walker

ABOUT THE PROJECT

Frequently Asked Questions

Want to try it out?