How It Works
1
Purchase Smart Formats
Shop our Smart Formats to get a sense of what items are possible. Place an order and we’ll manufacture the items & ship them to your address.
2
Upload content to create your album, EP or single
This is the product that will be unlocked by your Smart Formats. Add music when it’s available and as much bonus content as you like. Check out some examples to see what’s possible.
3
Set your pre-order or release date
Start selling during pre-order and ship right away, or wait until the record's out. Unlike standard formats, like vinyl, fans get value before music is released via audio, video and image instant grats
4
Sell! Sell! Sell!
Sell via your website or at a venue and we’ll report to the charts. We record a chart unit when a fan claims the digital product on Serenade, with all pre orders reported on the official release date of the music.
Click here to see Sum41 x Rock Sound example
5
Update your content whenever you like
Each time you add more content, your fans will be notified by email. Smart Formats can be as rich or paired back as you like, and can evolve over time – for instance, throughout a tour.