Case studies – serenade B2B

SIGN IN SHOP SMART FORMATS

Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turned around tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing what products we are able to offer in upcoming campaigns.

We are excited to be genuine value for fans and artists in the world of magazine publishing

Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.

Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!

Blossoms

Get Cape, Wear Cape, Fly

Hot Milk

K Trap

Sea Girls

Sum 41

Tom Walker

Tors

Twenty One Pilots

Frequently Asked Questions

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What is a Smart Format?

Smart Formats are physical items that unlock chart-eligible music and content on Serenade. They can be as collectible as a mini CD or cassette or as simple as a sticker placed on a concert poster. Each Smart Format contains 1 unique redemption link that is accessed when a fan taps the item on their phone, engaging an NFC chip hidden within.

Does Serenade custom design my Smart Formats?

Once an order is placed, you will be asked to deliver artwork and other creative assets to Serenade to help design your perfect Smart Formats on the house. Like a vinyl, CD or cassette, the nuts and bolts of each Smart Format are fixed, but artists personalise their products with their own artwork, colours and fonts.

What digital content can be included in Smart Formats?

Photos, videos, audio and other files like PDFs or ZIPs can be included in your Smart Format. From a chart eligibility point of view, the general rule is if the content is directly related to the album being sold, then it is permitted. For more detail, refer to our FAQ article, ‘Bonus Content and Chart Eligibility’.

What is the lead time from purchase to delivery?

Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.

Are Smart Formats chart eligible?

Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.

Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.

Want to try it out?

For a limited time only, we’re offering a Starter Kit that includes 50 Smart Stickers

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