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DIY Smart Format License

DIY Smart Format License

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Embed dynamic redemption URLs into your products by purchasing individual digital licences. Included in the price is our content hosting, access to the Creator Platform and chart reporting.

Quantity 100 (£4.36 / unit)

100 (£4.36 / unit) 500 (£3.35 / unit) 1000 (£3.18 / unit) 2500 (£2.96 / unit) 5000 (£2.72 / unit) 10000 (£2.45 / unit)

Sustainable
Low Lead Time
Chart Eligible
Pay Now Or Issue Invoice

Product Overview

Product and profile creation on Serenade
Unrestricted access to upload and update content via the Serenade Creator Platform
Chart reporting with the OCC, GfK and ARIA
Mechanical and performance royalties paid on UK recorded music
Unique redemption codes
Named & numbered digital editions
‘Instant Grat’ functionality for Pre-Order window

Design & Customisation

Customisation is not available for this product.

Managing the Digital Experience

When you purchase a run of Smart Formats, you are granted access to the Serenade Creator Platform to add, edit and release your digital content. It will remind you of a music distribution upload form. The Creator Platform is also where you can see important metrics like how many fans have redeemed the digital component of your Smart Formats as well as view your fan data.

Once you have placed your order here, create an account in the artist/band’s name at https://serenade.co/sign-up and email partnership@serenade.co with your chosen username to become a Verified Artist and start creating your enhanced digital music experience!

Shipping Information

You will receive your encoded URLs via email within 48-72hrs

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Frequently Asked Questions

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What is a Smart Format?

Smart Formats are physical items that unlock chart-eligible music and content on Serenade. They can be as collectible as a mini CD or cassette or as simple as a sticker placed on a concert poster. Each Smart Format contains 1 unique redemption link that is accessed when a fan taps the item on their phone, engaging an NFC chip hidden within.

Does Serenade custom design my Smart Formats?

Once an order is placed, you will be asked to deliver artwork and other creative assets to Serenade to help design your perfect Smart Formats on the house. Like a vinyl, CD or cassette, the nuts and bolts of each Smart Format are fixed, but artists personalise their products with their own artwork, colours and fonts.

What digital content can be included in Smart Formats?

Photos, videos, audio and other files like PDFs or ZIPs can be included in your Smart Format. From a chart eligibility point of view, the general rule is if the content is directly related to the album being sold, then it is permitted. For more detail, refer to our FAQ article, ‘Bonus Content and Chart Eligibility’.

What is the lead time from purchase to delivery?

Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.

Are Smart Formats chart eligible?

Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.

Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.

Want to try it out?

For a limited time only, we’re offering a Starter Kit that includes 50 Smart Stickers

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